Introduction
Ever since ChatGPT's hit launch in late 2022, consumers have increasingly migrated to AI chatbots as a go-to source for information. Companies across various industries have since reported significant reductions in web traffic, which has adversely impacted their bottom lines.
As AI continues to reshape how people search, brands are now asking a new question: “How visible are we inside AI tools?”
New startups for tracking AI search visibility
Profound
Profound is establishing itself as one of the industry leaders, as it just secured itself a $35 million Series B investment round led by Sequoia.
Profound offers a comprehensive set of features that aren't necessarily available in other visibility tools, such as prompt volumes and product placement tracking.
It offers three pricing tiers, beginning with a Starter package for ChatGPT at $99/month. Its Growth plan is $399/month and includes 2 more answer engines plus 6 optimized content articles. The Enterprise plan is a custom price that provides additional features, such as dedicated Slack support.
Scrunch
Utah-based Scrunch also made some headlines recently, raising about $15 million in Series A financing.
One of Scrunch's main selling points is their Agent Experience Platform (AXP), which creates a parallel version of your website - specifically for LLM training.
At $250/month for the lowest cost plan, Scrunch is not cheap and best suited for businesses with more serious needs.
Peec
Peec is another enterprise-quality solution, which places a particular focus on measuring three key metrics: visibility, position, and sentiment.
Their plans start at €89/month for a moderately priced entry point, and they have raised over €5 million in venture financing.
Otterly
Otterly stands out in reviews for providing a great user experience.
It's also geared towards marketers, which makes it especially useful for non-technical users.
Their starter plan is one of the lowest cost options available at $29/month.
Financing information for Otterly isn't publicly available, but it already has a well-established online presence.
Hall
Hall is the only platform we cover with a free tier plan.
Hall also stands out for identifying where AI search results are getting information about your company. This is helpful for addressing misinformation and ensuring your brand is represented properly.
Publicly available information suggests Hall has raised $2 million in pre-seed capital - further validating their presence in the AI visibility space.
Pricing comparison for AI visibility platforms
Pricing varies widely, from free tier and beginner plans to premium and enterprise plans costing hundreds of dollars a month.
Hall and Otterly provide the cheapest entry points - with Hall even providing a free tier option.
Profound and Scrunch provide more premium offerings while Peec offers a more moderate entry point.
| Tier | Hall | Otterly | Peec | Scrunch | Profound |
|---|---|---|---|---|---|
| Low | Free | $29 | €89 | $250 | $99 |
| Mid | $199 | $189 | €199 | $417 | $399 |
| High | $499 | $489 | €499+ | $833 | Custom |
How 'visibility scores' are calculated.
Each provider has their own method for calculating visibility scores, which measures how your company is represented in chatbot responses.
Cheaper plans may only include one AI platform (like ChatGPT) while more expensive ones will evaluate responses across many platforms.
Factors that impact visibility scoring include total brand mentions, citations, share of brand mentions (vs. competitors), brand sentiment, and more.
Reviews on these platforms are currently limited.
Most of these startups are still early-stage, and public reviews are sparse.
Early users on LinkedIn and niche forums note that the tools are helpful for benchmarking visibility - though many point out that metrics vary widely between providers.
As the market matures, expect clearer standards and stronger integrations with analytics suites.